Esquire Magazine has charged itself with writing a ’style guide for successful men’ over the past few years. The inaugural issue (one of the best) debuted in 2006.
I consider myself a successful man. Also one can never have enough knowledge about anything…especially fashion, so I spend the $9.95 every year.
These Big Black Books are for the sartorialist elite with a big check books. Those of us, like myself, with limited discretionary income use these style guides for ideas and inspiration. If you can afford the Rolex watches, Paul Stuart tailored suits and Bally shoes daunted in these books, be my guest and more power to you.
So for this reason I have taken it upon myself to start the Little Red Book: ‘The Style Guide for the Moderately Snobbish’.
The fist addition of the season focuses on the spring/summer suit. If you think you are going to wear your worsted wool suit in the middle of May, not only will you need extra deodorant, you need to read this.
The Basics
Let’s face it, when it’s hot…it’s hot. So why make it worse in a heavy suit. There is much more to warm weather suits than most think. Fabrics go far beyond linen and seersucker. Although classic, this year I am a fan of 100% cotton! I would suggest any color black, gray, khaki, navy and even white!









